A stellar cross-disciplinary workshop.
Intersecting the spectrum of multi-platform;
digital, analogue and environmental.
We develop projects with sustainable experience,
craft visual environments, provide support
& consulting based on research,
led by ideas.
Mineral started off as a freelance web developing team in 2008 by two driven students. Consisting of a close-knit yet stellar team based in Jakarta; with the intention of constantly evolving, our passion to create is fueled by our fascination of internet technology, social media, design, and within the digital spectrum. We wholeheartedly believe that the internet is a friend; therefore we aim to bring out the best of who we are through our products. We craft our finest work by effectively communicating your message to your audience based on our experiences through web, mobile application and digital online service. We look forward into forming a strong, trusting, and collaborative partnership with you.
As a collaborative cross-disciplinary workshop, Mineral works with developers, programmers, illustrators, graphic designers, and writers, for working on multiple projects. Our systems are also multi-sensorial, which means they are able to create inspiring, relevant and memorable connections with every one of our senses.
We listen to our client’s vision and needs to gain a full comprehension of the intended strategic direction. We analyse and review the client’s current digital activities through an assessment of interviews, internal strategy documents, and relevant materials. We view the collected data from the user’s perspective by engaging a primary research for a complete understanding of the target audience and how they wish to interact with the brand online.
Mineral’s planning process is a clear set combination of consumer insight, user goals, user persona, business requirements and various scenarios which in the end results into a definitive strategic vision. Therefore, achieving the client’s future digital state, message and brand positioning. This is where a plan is materialised; and moving from vision to life. The planning will include specific timelines, resource needs and workstreams required for the project to be successful.
Our dynamic team collaborates to produce creative concepts brought by a series of unique perspectives into solving a problem. Throughout this iteration, numerous prototypes and ideas are incubated to be developed and tested with members of the target audience—to which unsuccessful approaches will be discarded. The outcomes of this process are well-thought-out ideas and aesthetically-polished designs meant for a sustainable impact.
03. Create & Iterate
At this stage, we transform creative concepts into full live programmes. Implementation often includes a complex array of workstreams, tracks and activities. Our work in this phase breaks down into three categories—Design and Development encompasses the creation of websites and applications; Production the development of content, copy, banners, and other campaign assets; Outreach covers social media management, influencer outreach, and media buying.
We make sure that every initiative has defined key performance indicators and metrics for success, building in analytics to measure programme or platform performance. Our measurement expertise encompasses web, campaign and social analytics, which are often made available to clients as interactive online dashboards. We also evaluate customer relationship management; and observe how customer data profiles could be used to create a better and more relevant experience for users that strengthens their connection to the brand.
We frequently conduct analyses of our work based on accumulated data to ensure performance could be enhanced over time. Important components of our approach to evolving client solutions are multivariate and test-an-learn methodologies. By continuously measuring and evolving, we will be able to improve ROI (Return on Investment) and show how digital subsequently drives business. Our approach benefits the overall improvement of a client’s business and our own—by evolving together.
Access your safely-stored data on the internet from anywhere you are situated; no need to install and constantly update the latest version of an application. Data is stored remotely, with cross-platform compatibility, and suitable for low-end computers.
Our modern society is an array of on-the-go people and individuals who constantly search for ways to make their daily lives more practical. With the rise and popularity of mobile applications, it is no wonder that mobile apps are exceeding the use of conventional web browsing.
This medium can be more personal and intimate between you and your audience—with bigger chances of getting your brand viral. Let us help you build and maintain your online presence through social media.
It’s all about relationship-building. Therefore, E-Marketing is customisable, measurable, and able to target the specific audience with faster response, increased interactivity and exposure.
Twenty-four hours a day, 7 days a week; online advertising is about persistence. You can control your daily spending limit; know who sees your advertisement, and choosing your target audience by location and time. You only pay when people click your advert.
We provide an excellent photographer, videographer, copywriter, content manager for your web and/or application content.
Before a development begins, we will need a clear understanding of the client’s problem; the client’s project goals, business context, audience needs, requirements and constraints. Our project manager would ask our client to provide a sitemap draft, requirement features, deadline, and reference (optional) to estimate a project’s cost. Our project manager will then discuss the project with the team and provide a development cost estimation and delivery timeline as soon as possible.
Please do not hesitate to get in touch with us if you have mind-blowing projects, exciting events, or thought-provoking ideas of any kind. All you need to do is propose your plan, explain what you expect from us; and you will hear from us soon. We would be glad to make a connection.
Please do not hesitate to get in touch with us if you have mind-blowing projects, exciting events, or thought-provoking ideas of any kind. All you need to do is propose your plan, explain what you expect from us;
and you will hear from us soon. We would be glad to make a connection.
We both must agree on the amount of man hours reserved, as well as the monthly fee involved.
If you are over the limit, you have the option to choose either to pay the excess as hourly rate or use the quota from upcoming month.
Minimum of a three-month agreement and it will be reviewed every 3 months. Feel free to make adjustments based on your needs.
For stand-alone projects, we will provide an estimation before- hand. It will be deducted from the monthly quota upon approval.
Beer Brother Kemang
Kate Spade Indonesia
Mitra Adi Perkasa
Ore is Nobody
Oz Radio Jakarta
Pre Fleur Indonesia
The Indonesia Channel
The Marina View (Johor)
Young Hearts Indonesia
Would you like to know about
our work and services? Please get in touch and let’s have a talk about your challenges.
Ruko Metro Permata 1 Blok A1 No. 21 Tangerang - Indonesia.
P : +62 21 730 38 50
F : +62 21 730 38 50